The only way to describe the case of the ad, which is particularly well known in the English-speaking world, is “how ironic”…
There’s an infamous anti-piracy ad from 2004 that we might even recognize, even though it’s in English. “You wouldn’t steal a car,” it says, along with a handheld camera shot of someone picking a lock. The ad then switches to another kind of theft, which puts it on par with downloading Shrek 3. It dramatized piracy, but it was over-the-top, so it’s no wonder it was parodied a lot, even though the ad was only used for a short time. However, the idea of “wouldn’t you download a car” stuck around as a meme on the internet…
Yes, but the funny thing is that the font used in the ad is not exactly legal! The distinctive font used in the ad seems to be FF Confidential, created by Just van Rossum in 1992. But there is another font called XBand Rough that is practically the same! Melissa Lewis, a journalist, contacted van Rossum about this, and he told her that XBand Rough is an illegal clone of FF Confidential.
Another Bluesky user, Rib, ran FontForge on the PDF file used in the anti-piracy campaign (still available today, courtesy of the Wayback Machine) and discovered that the file used the XBand Rough font… aka the clone. And if that’s what the PDF used, it’s possible that the ad ended up using the same one for consistency! Of course, it’s possible that the campaign’s graphic designers had no idea that the font was a clone… but the irony is beyond words. Van Rossum told TorrentFreak that he didn’t know the campaign was using the clone font, and he just finds it hilarious…
It seems that the ad campaign was looking at the speck in someone’s eye while having the log in their own…
Source: PCGamer, Archive.org, TorrentFreak