{"id":93564,"date":"2024-09-22T15:04:25","date_gmt":"2024-09-22T13:04:25","guid":{"rendered":"https:\/\/thegeek.site\/?p=93564"},"modified":"2024-09-23T04:47:13","modified_gmt":"2024-09-23T02:47:13","slug":"microsoft-xbox-en-difficulte-financiere","status":"publish","type":"post","link":"https:\/\/thegeek.site\/2024\/09\/22\/microsoft-xbox-en-difficulte-financiere\/","title":{"rendered":"Microsoft Xbox en difficult\u00e9 financi\u00e8re !"},"content":{"rendered":"

Le segment jeux vid\u00e9o de Microsoft n’est pas en tr\u00e8s bonne position, et l’acquisition d’Activision Blizzard King n’a pas aid\u00e9.<\/h4>\n

 <\/p>\n

L’accord de 68,7 milliards de dollars n’\u00e9tait pas bon march\u00e9 (la plus grande acquisition de l’industrie du jeu), et il doit \u00eatre amorti d’une mani\u00e8re ou d’une autre par des b\u00e9n\u00e9fices. Pendant ce temps, l’industrie elle-m\u00eame a stagn\u00e9 \u00e0 la suite (et sous l’impact) de la pand\u00e9mie, et les jeux AAA en g\u00e9n\u00e9ral sont devenus plus chers (70 $ au lieu de 60 $). Ce n’est pas pour rien que Sarah Bond, vice-pr\u00e9sidente d’Xbox, a d\u00e9clar\u00e9 qu’Xbox explorait des domaines inexploit\u00e9s en dehors du secteur traditionnel des jeux.<\/p>\n

En plus du nouveau mat\u00e9riel, Microsoft se concentre sur les titres exclusifs \u00e0 Xbox et sur les abonnements Xbox Game Pass. Ce dernier a \u00e9t\u00e9 la priorit\u00e9 principale, mais cela a \u00e9galement signifi\u00e9 des sacrifices, avec 2 650 licenciements cette ann\u00e9e. Bien que la soci\u00e9t\u00e9 de Redmond pense que l’acquisition d’ActiBlizz lui sera b\u00e9n\u00e9fique \u00e0 long terme, Xbox doit atteindre de nombreux objectifs de revenus et de profits dans l’intervalle. Peu de temps apr\u00e8s l’arriv\u00e9e de Bond chez Microsoft, la soci\u00e9t\u00e9 a lanc\u00e9 le Game Pass, pour lequel elle d\u00e9pense 1 milliard de dollars par an.<\/p>\n

La plupart des b\u00e9n\u00e9fices de Microsoft proviennent d’autres secteurs (Windows, Office, Azure…), et bien que ses dirigeants ne connaissent pas grand-chose \u00e0 l’industrie du jeu, ils croient tous qu’Xbox pourrait \u00eatre bien plus grand qu’il ne l’est aujourd’hui. Les abonn\u00e9s au Game Pass d\u00e9pensent 50 % de plus en jeux que ceux qui ne sont pas abonn\u00e9s, et Bond pense que Microsoft prend des d\u00e9cisions qui les accompagneront pour la prochaine d\u00e9cennie dans une industrie tr\u00e8s changeante et volatile.<\/p>\n

Le fait est donc que Microsoft a trop d\u00e9pens\u00e9, et \u00e0 l’heure actuelle, il ne semble pas qu’ils tireront beaucoup plus de l’acquisition de l’\u00e9diteur de Call of Duty \u00e0 court terme. Peut-\u00eatre que Call of Duty: Black Ops 6 pourra montrer ce qui pourrait se passer (il sera disponible dans l’offre Game Pass d\u00e8s le jour de son lancement). Quant au mat\u00e9riel que Microsoft pourrait produire, c’est un sujet que nous aborderons s\u00e9par\u00e9ment plus tard aujourd’hui.<\/p>\n

Source: WCCFTech<\/a><\/strong><\/span>, Bloomberg<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le segment jeux vid\u00e9o de Microsoft n’est pas en tr\u00e8s bonne position, et l’acquisition d’Activision Blizzard King n’a pas aid\u00e9.   L’accord de 68,7 milliards de dollars n’\u00e9tait pas bon march\u00e9 (la plus grande acquisition de l’industrie du jeu), et il doit \u00eatre amorti d’une mani\u00e8re ou d’une autre par des b\u00e9n\u00e9fices. Pendant ce temps, l’industrie elle-m\u00eame a stagn\u00e9 \u00e0 la suite (et sous l’impact) de la pand\u00e9mie, et les jeux AAA en g\u00e9n\u00e9ral sont devenus plus chers (70 $ au lieu de 60 $). Ce n’est pas pour rien que Sarah Bond, vice-pr\u00e9sidente d’Xbox, a d\u00e9clar\u00e9 qu’Xbox explorait des domaines inexploit\u00e9s en dehors du secteur traditionnel des jeux. En plus du nouveau mat\u00e9riel, Microsoft se concentre sur les titres exclusifs \u00e0 Xbox et sur…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":15,"featured_media":82531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7427,7428],"tags":[124],"class_list":["post-93564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres-nouvelles","category-infos","category-xbox","category-xbox-actus","tag-microsoft"],"yoast_head":"\nMicrosoft Xbox en difficult\u00e9 financi\u00e8re ! - theGeek.site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegeek.site\/2024\/09\/22\/microsoft-xbox-en-difficulte-financiere\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Xbox en difficult\u00e9 financi\u00e8re ! - theGeek.site\" \/>\n<meta property=\"og:description\" content=\"Le segment jeux vid\u00e9o de Microsoft n’est pas en tr\u00e8s bonne position, et l’acquisition d’Activision Blizzard King n’a pas aid\u00e9.   L’accord de 68,7 milliards de dollars n’\u00e9tait pas bon march\u00e9 (la plus grande acquisition de l’industrie du jeu), et il doit \u00eatre amorti d’une mani\u00e8re ou d’une autre par des b\u00e9n\u00e9fices. Pendant ce temps, l’industrie elle-m\u00eame a stagn\u00e9 \u00e0 la suite (et sous l’impact) de la pand\u00e9mie, et les jeux AAA en g\u00e9n\u00e9ral sont devenus plus chers (70 $ au lieu de 60 $). Ce n’est pas pour rien que Sarah Bond, vice-pr\u00e9sidente d’Xbox, a d\u00e9clar\u00e9 qu’Xbox explorait des domaines inexploit\u00e9s en dehors du secteur traditionnel des jeux. 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