{"id":86514,"date":"2024-05-12T13:40:46","date_gmt":"2024-05-12T11:40:46","guid":{"rendered":"https:\/\/thegeek.site\/?p=86514"},"modified":"2024-05-12T17:29:23","modified_gmt":"2024-05-12T15:29:23","slug":"electronic-arts-mettrait-de-la-publicite-dans-ses-jeux","status":"publish","type":"post","link":"https:\/\/thegeek.site\/2024\/05\/12\/electronic-arts-mettrait-de-la-publicite-dans-ses-jeux\/","title":{"rendered":"Electronic Arts mettrait de la publicit\u00e9 dans ses jeux"},"content":{"rendered":"

Cela ressemble \u00e0 quelque chose qu’Electronic Arts a essay\u00e9 de faire il y a 17 ou 18 ans, mais c’\u00e9tait une \u00e9poque diff\u00e9rente et un mod\u00e8le \u00e9conomique diff\u00e9rent.<\/h4>\n

 <\/p>\n

\u00c0 l’\u00e9poque, vous pouviez avoir des publicit\u00e9s dans votre jeu, mais vous pouviez les t\u00e9l\u00e9charger gratuitement. Mais en 2024, la question de savoir comment masquer les publicit\u00e9s dans les jeux sera toujours d\u2019actualit\u00e9. Pas dans les titres gratuits, mais dans les jeux AAA pour lesquels ils facturent 60 $ ou 70 $. C’est ce qu’Andrew Wilson, PDG d’Electronic Arts, a d\u00e9clar\u00e9 aux investisseurs lors du rapport trimestriel de l’entreprise. “Insertion publicitaire plus dynamique dans les jeux AAA plus traditionnels.” Et il y a d\u00e9j\u00e0 des \u00e9quipes au sein de l’entreprise qui travaillent l\u00e0-dessus…<\/p>\n

“Quand nous pensons aux tr\u00e8s nombreux milliards d’heures pass\u00e9es \u00e0 jouer, \u00e0 cr\u00e9er, \u00e0 regarder et \u00e0 se connecter, et o\u00f9 une grande partie de cet engagement se produit aux limites d’une exp\u00e9rience de jeu traditionnelle, nous nous esp\u00e9rons que la publicit\u00e9 aura l’opportunit\u00e9 de devenir un moteur de croissance important pour nous”, a d\u00e9clar\u00e9 Wilson. Beaucoup de gens jouent \u00e0 leurs jeux, et il pense qu\u2019eux (et non les d\u00e9veloppeurs) peuvent gagner encore plus d\u2019argent en mettant des publicit\u00e9s, par exemple sur les \u00e9crans de chargement. Ils le font d\u00e9j\u00e0 dans EA Sports FC 24, par exemple, ou dans Madden NFL 24\u00a0: ils font la publicit\u00e9 du mode Ultimate Team, un mini-jeu de jeu.<\/p>\n

Il y a eu des placements de produits dans les jeux. Par exemple, Mountain Dew dans Pro Skater 5 de Tony Hawk, Duracell dans Alan Wake, les nombreux panneaux publicitaires de Burnout : Paradise d’Electronic Arts, ou encore les nombreuses publicit\u00e9s sur les \u00e9crans de chargement de Deus Ex : Human Revolution. Si nous devions citer un autre exemple d’EA, dans Need For Speed: Underground 2, l’ic\u00f4ne du fournisseur de t\u00e9l\u00e9phonie mobile \u00e9tait \u00e9galement une publicit\u00e9 g\u00e9ante.<\/p>\n

Mais en 2020, Electronic Arts a d\u00e9j\u00e0 re\u00e7u une gifle avec \u00e7a. L’UFC 4 pr\u00e9sentait une publicit\u00e9 plein \u00e9cran pour The Boys, qui a ensuite \u00e9t\u00e9 supprim\u00e9e. On pourrait penser qu’ils en auraient tir\u00e9 des le\u00e7ons… mais non.<\/p>\n

Source\u00a0: PCGamer<\/a><\/strong><\/span>, EA<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cela ressemble \u00e0 quelque chose qu’Electronic Arts a essay\u00e9 de faire il y a 17 ou 18 ans, mais c’\u00e9tait une \u00e9poque diff\u00e9rente et un mod\u00e8le \u00e9conomique diff\u00e9rent.   \u00c0 l’\u00e9poque, vous pouviez avoir des publicit\u00e9s dans votre jeu, mais vous pouviez les t\u00e9l\u00e9charger gratuitement. Mais en 2024, la question de savoir comment masquer les publicit\u00e9s dans les jeux sera toujours d\u2019actualit\u00e9. Pas dans les titres gratuits, mais dans les jeux AAA pour lesquels ils facturent 60 $ ou 70 $. C’est ce qu’Andrew Wilson, PDG d’Electronic Arts, a d\u00e9clar\u00e9 aux investisseurs lors du rapport trimestriel de l’entreprise. “Insertion publicitaire plus dynamique dans les jeux AAA plus traditionnels.” Et il y a d\u00e9j\u00e0 des \u00e9quipes au sein de l’entreprise qui travaillent l\u00e0-dessus… “Quand nous pensons…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":15,"featured_media":83547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7435,7436,7424,7425,7427,7428],"tags":[221],"class_list":["post-86514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres-nouvelles","category-infos","category-pc","category-pc-actus","category-playstation","category-playstation-actus","category-xbox","category-xbox-actus","tag-electronic-arts"],"yoast_head":"\nElectronic Arts mettrait de la publicit\u00e9 dans ses jeux - theGeek.site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegeek.site\/2024\/05\/12\/electronic-arts-mettrait-de-la-publicite-dans-ses-jeux\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic Arts mettrait de la publicit\u00e9 dans ses jeux - theGeek.site\" \/>\n<meta property=\"og:description\" content=\"Cela ressemble \u00e0 quelque chose qu’Electronic Arts a essay\u00e9 de faire il y a 17 ou 18 ans, mais c’\u00e9tait une \u00e9poque diff\u00e9rente et un mod\u00e8le \u00e9conomique diff\u00e9rent.   \u00c0 l’\u00e9poque, vous pouviez avoir des publicit\u00e9s dans votre jeu, mais vous pouviez les t\u00e9l\u00e9charger gratuitement. 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