{"id":103245,"date":"2025-03-15T22:08:55","date_gmt":"2025-03-15T21:08:55","guid":{"rendered":"https:\/\/thegeek.site\/?p=103245"},"modified":"2025-03-15T22:08:55","modified_gmt":"2025-03-15T21:08:55","slug":"lactrice-daloy-denonce-sony-lutilisation-de-lia-me-fait-peur-et-me-brise-le-coeur","status":"publish","type":"post","link":"https:\/\/thegeek.site\/2025\/03\/15\/lactrice-daloy-denonce-sony-lutilisation-de-lia-me-fait-peur-et-me-brise-le-coeur\/","title":{"rendered":"L’actrice d’Aloy d\u00e9nonce Sony : \u00ab L’utilisation de l’IA me fait peur et me brise le c\u0153ur \u00bb"},"content":{"rendered":"

\u00ab Cela m\u2019attriste profond\u00e9ment et me fait tr\u00e8s peur. \u00bb<\/i> Ashly Burch, l’actrice qui incarne Aloy dans Horizon Zero Dawn, critique ouvertement Sony apr\u00e8s la fuite d’une vid\u00e9o montrant l’utilisation d’une intelligence artificielle g\u00e9n\u00e9rative pour recr\u00e9er son personnage. Elle d\u00e9nonce un risque r\u00e9el pour l\u2019avenir de la profession d’acteur.<\/h4>\n

 <\/p>\n

R\u00e9cemment, une vid\u00e9o a fuit\u00e9 montrant comment Sony utilisait une IA g\u00e9n\u00e9rative afin de reproduire les mouvements et la voix d’Aloy, personnage embl\u00e9matique d’Horizon Zero Dawn<\/i>. Suite \u00e0 cette r\u00e9v\u00e9lation, Ashly Burch, la com\u00e9dienne qui pr\u00eate sa voix et ses traits \u00e0 Aloy, a vivement r\u00e9agi via TikTok pour exprimer son inqui\u00e9tude face \u00e0 cette nouvelle tendance technologique, estimant que l’utilisation de l’IA pourrait mettre en p\u00e9ril la protection des acteurs et leur libert\u00e9 artistique.<\/p>\n

Burch s’inqui\u00e8te notamment de l\u2019avenir de son m\u00e9tier, estimant que l\u2019usage abusif de l\u2019intelligence artificielle pourrait avoir des cons\u00e9quences dramatiques sur les nouvelles g\u00e9n\u00e9rations d\u2019acteurs de jeux vid\u00e9o. Elle rappelle que le syndicat SAG-AFTRA lutte actuellement pour obtenir que toute utilisation de l\u2019image d’un acteur par une IA soit soumise \u00e0 l’autorisation explicite des int\u00e9ress\u00e9s, accompagn\u00e9e d’une compensation financi\u00e8re juste.<\/p>\n

\u00ab Ce n’est pas tant l’existence de cette technologie ou son utilisation par les entreprises qui me pr\u00e9occupe \u00bb<\/i>, a-t-elle expliqu\u00e9. \u00ab Ce qui m\u2019effraie vraiment, c’est que si nous perdons cette bataille, les acteurs n’auront plus aucune protection l\u00e9gale ni aucun moyen de d\u00e9fendre leurs droits. C’est une perspective qui me bouleverse profond\u00e9ment. \u00bb<\/i><\/p>\n

 <\/p>\n

La technologie d’IA utilis\u00e9e par Sony suscite la pol\u00e9mique<\/h3>\n

 <\/p>\n

Cette nouvelle technologie d’intelligence artificielle de Sony vise \u00e0 rendre les personnages de jeux vid\u00e9o plus r\u00e9alistes, et pourrait \u00eatre int\u00e9gr\u00e9e dans plusieurs titres \u00e0 venir. Cependant, le manque de cadre juridique clair alarme de nombreux professionnels du secteur, qui craignent que l\u2019exploitation non r\u00e9glement\u00e9e des images cr\u00e9\u00e9es par IA ne nuise gravement aux droits et \u00e0 l\u2019avenir professionnel des acteurs humains.<\/p>\n

Source :<\/b> 3djuegos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Cela m\u2019attriste profond\u00e9ment et me fait tr\u00e8s peur. \u00bb Ashly Burch, l’actrice qui incarne Aloy dans Horizon Zero Dawn, critique ouvertement Sony apr\u00e8s la fuite d’une vid\u00e9o montrant l’utilisation d’une intelligence artificielle g\u00e9n\u00e9rative pour recr\u00e9er son personnage. Elle d\u00e9nonce un risque r\u00e9el pour l\u2019avenir de la profession d’acteur.   R\u00e9cemment, une vid\u00e9o a fuit\u00e9 montrant comment Sony utilisait une IA g\u00e9n\u00e9rative afin de reproduire les mouvements et la voix d’Aloy, personnage embl\u00e9matique d’Horizon Zero Dawn. Suite \u00e0 cette r\u00e9v\u00e9lation, Ashly Burch, la com\u00e9dienne qui pr\u00eate sa voix et ses traits \u00e0 Aloy, a vivement r\u00e9agi via TikTok pour exprimer son inqui\u00e9tude face \u00e0 cette nouvelle tendance technologique, estimant que l’utilisation de l’IA pourrait mettre en p\u00e9ril la protection des acteurs et leur libert\u00e9 artistique.…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":15,"featured_media":35115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[631,1951,4,1],"tags":[556],"class_list":["post-103245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cinema","category-cinema-actus","category-flash-infos","category-infos","tag-horizon-zero-dawn"],"yoast_head":"\nL'actrice d'Aloy d\u00e9nonce Sony : \u00ab L'utilisation de l'IA me fait peur et me brise le c\u0153ur \u00bb - theGeek.site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegeek.site\/2025\/03\/15\/lactrice-daloy-denonce-sony-lutilisation-de-lia-me-fait-peur-et-me-brise-le-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'actrice d'Aloy d\u00e9nonce Sony : \u00ab L'utilisation de l'IA me fait peur et me brise le c\u0153ur \u00bb - theGeek.site\" \/>\n<meta property=\"og:description\" content=\"\u00ab Cela m\u2019attriste profond\u00e9ment et me fait tr\u00e8s peur. \u00bb Ashly Burch, l’actrice qui incarne Aloy dans Horizon Zero Dawn, critique ouvertement Sony apr\u00e8s la fuite d’une vid\u00e9o montrant l’utilisation d’une intelligence artificielle g\u00e9n\u00e9rative pour recr\u00e9er son personnage. Elle d\u00e9nonce un risque r\u00e9el pour l\u2019avenir de la profession d’acteur.   R\u00e9cemment, une vid\u00e9o a fuit\u00e9 montrant comment Sony utilisait une IA g\u00e9n\u00e9rative afin de reproduire les mouvements et la voix d’Aloy, personnage embl\u00e9matique d’Horizon Zero Dawn. 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Elle d\u00e9nonce un risque r\u00e9el pour l\u2019avenir de la profession d’acteur.   R\u00e9cemment, une vid\u00e9o a fuit\u00e9 montrant comment Sony utilisait une IA g\u00e9n\u00e9rative afin de reproduire les mouvements et la voix d’Aloy, personnage embl\u00e9matique d’Horizon Zero Dawn. 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